LinkedIn Content Performance Dashboard

I've been building with AI every day for 18 months. Here's my honest review. The good: - I ship 5x faster than I used to - I can prototype ideas in hours, not weeks - I've learned skills I never thought I'd have (coding, data analysis, design) The bad: - I sometimes trust AI output without verifying - It's addictive — I reach for AI before thinking - The quality ceiling is real — AI gets you to 80%, the last 20% is all you The ugly: - I've published content I later realized was partially wrong because I didn't fact-check - Some of my best 'original' ideas turned out to be things AI had synthesized from others Net assessment: AI is the biggest productivity leap of my career. But it requires more discipline, not less. View on LinkedIn →

The creator economy is dead. The builder economy is here. Creators made content. Builders make products. The shift: instead of monetizing attention (ads, sponsors, courses), the new generation monetizes utility (tools, templates, workflows, micro-SaaS). Why? Because AI made content abundant but made building accessible. A marketer who can build a tool for their audience is worth 10x a marketer who can write a thread. The builder economy rewards people who solve problems, not people who get views. View on LinkedIn →

I built a complete marketing analytics dashboard in 2 hours using Claude. No code experience needed. No BI tools. No data engineering team. Just me, my LinkedIn data, and an AI that could: 1. Scrape my analytics 2. Structure the data 3. Build interactive charts 4. Package it as a self-contained HTML file This is what I mean when I say AI changes the marketing skill set. You don't need to know how to code. You need to know what to build. Tutorial coming to my Substack this week. View on LinkedIn →

Unpopular opinion: Your content calendar is killing your content. When you plan content 30 days in advance, you optimize for consistency at the expense of relevance. The best content responds to what's happening NOW. It's reactive, timely, and authentic. My approach: - 50% planned (evergreen frameworks, series) - 30% reactive (industry news, trends, responses) - 20% spontaneous (shower thoughts, conversations, real-time experiences) The 30% reactive content generates 60% of my engagement. View on LinkedIn →

Had a conversation with a junior marketer yesterday that changed my perspective. She said: 'I feel like I'm competing with AI for my job, and competing with senior marketers for promotions. I can't win either way.' She's right that the middle is getting squeezed. But she's wrong about the solution. The answer isn't to compete with AI (you'll lose) or to wait for promotions (too slow). It's to become the person who combines AI leverage with human judgment in a way that neither juniors nor AI can match alone. That's the new career moat: AI + Judgment + Speed. View on LinkedIn →

The hardest part of marketing isn't strategy. It's saying no. No to the VP who wants a webinar series nobody asked for. No to the campaign that 'worked last year' but the market has moved. No to the channel that drives vanity metrics but zero pipeline. No to the agency pitch that sounds amazing but doesn't fit your ICP. Every yes costs you time, budget, and focus. The best CMOs I know have a 10:1 no-to-yes ratio. View on LinkedIn →

B2B marketing is becoming B2C and nobody's ready for it. Buyers don't want to 'book a demo.' They want to try the product. They don't want a whitepaper. They want a 90-second video. They don't want to talk to sales. They want self-serve. The B2B companies winning right now are the ones treating their buyers like consumers: fast, visual, friction-free. If your buying experience feels like filing taxes, you're losing to the competitor that feels like shopping on Amazon. View on LinkedIn →

Weekend read: Three books that shaped how I think about growth. 1. 'Thinking in Bets' by Annie Duke — Decision-making under uncertainty. Marketing is all bets. 2. 'Obviously Awesome' by April Dunford — Positioning. The most underrated skill in marketing. 3. 'The Mom Test' by Rob Fitzpatrick — How to talk to customers without them lying to you. None of these are 'marketing books' in the traditional sense. That's the point. The best marketing thinking comes from outside marketing. View on LinkedIn →

Breaking: Google just announced the death of traditional search results. Starting Q3 2026, AI Overviews will be the default for 80% of queries. Traditional blue links move below the fold. What this means for marketers: - SEO as we know it is fundamentally changed - Content needs to be 'AI-citation worthy' not just 'rankable' - Brand mentions across the web matter more than backlinks - Direct traffic and owned audiences are your hedge The companies that prepared for this are already seeing results. The ones that didn't are about to have a very rough quarter. I've been talking about this shift for a year. It's here. View on LinkedIn →

Stop measuring what's easy to measure. Start measuring what matters. Easy to measure: impressions, clicks, open rates, followers Hard to measure: brand awareness, purchase intent, customer trust, word of mouth Guess which group actually drives revenue? The metrics trap: we optimize for what our tools can track, not for what our customers care about. Three ways to break free: 1. Run quarterly brand surveys (even simple ones) 2. Track 'dark social' — ask 'how did you hear about us?' on every form 3. Measure time-to-value, not just conversion rate View on LinkedIn →

The LinkedIn algorithm in June 2026: what's changed and what hasn't. What's changed: - Carousel and document posts are getting 40% less reach than 6 months ago - Text-only posts with strong hooks are back on top - Comments from your network matter more than reactions from strangers - Posting frequency sweet spot moved from 5x/week to 3-4x/week What hasn't changed: - First hour engagement still determines reach - Personal stories outperform corporate content - Consistency beats virality - The algorithm rewards conversations, not broadcasts Adapt your strategy accordingly. View on LinkedIn →

We're entering the age of 'agentic marketing.' Here's what that means. Today: Marketers use AI as a tool (write this, analyze that, generate this image) Tomorrow: AI agents run campaigns end-to-end while marketers set strategy and guardrails What agentic marketing looks like: - An agent monitors your analytics daily and flags anomalies - An agent creates, tests, and optimizes ad creative automatically - An agent manages your content calendar and publishes based on performance data - An agent handles lead scoring and routing without human intervention The marketer's job becomes: set objectives, define constraints, review results, course-correct. This isn't 5 years away. Teams are building this now. View on LinkedIn →

I mentored 12 marketers this year. The ones who grew fastest all had this trait in common. It wasn't intelligence. It wasn't experience. It wasn't connections. It was speed of execution. The ones who grew fastest didn't wait for perfect plans. They shipped, learned, iterated. They treated every project as an experiment, not a commitment. In an AI-accelerated world, the speed gap between fast and slow marketers is widening every month. Bias toward action > bias toward planning. View on LinkedIn →

Your marketing stack is too complicated. Here's the 4-tool setup I use. 1. Claude — content creation, analysis, coding, research (replaces 5+ tools) 2. HubSpot — CRM, email, landing pages (the system of record) 3. Figma — design, prototyping, collaboration 4. Notion — docs, wikis, project management That's it. Four tools. Everything else is either automated via Claude or not worth the overhead. I used to manage 15+ tools. Each one added complexity, cost, and context-switching. Simplifying freed up 10 hours per week. The best tool is the one you don't need. View on LinkedIn →

Every marketing leader should spend one day per month doing IC work. Write a blog post. Run an ad campaign. Analyze a funnel. Build a landing page. Why? Because the gap between 'what leaders think the work is' and 'what the work actually is' grows every month you're away from it. Especially now with AI changing workflows so fast, if you haven't done the hands-on work recently, your strategic direction is based on outdated assumptions. Stay close to the craft. View on LinkedIn →

End of Q2 reflection: what worked and what flopped in my content this quarter. Worked: - Breaking news + my take (3 of my top 5 posts were reactive) - Numbered lists with specific examples - Contrarian takes with data to back them up Flopped: - 'Inspirational' posts without substance - Threads (people don't scroll like they used to) - Posts longer than 150 words on complex topics Biggest learning: my audience wants actionable insights in under 60 seconds of reading time. Anything longer needs to earn its length with a great hook. View on LinkedIn →

H2 2026 marketing predictions: 5 things I'm betting on. 1. AI-generated video ads will outperform human-made for performance campaigns (not brand) 2. At least 3 major brands will hire 'AI Marketing Engineers' as C-suite direct reports 3. Google will lose 5%+ search market share to AI assistants 4. The 'creator as brand' model will eclipse traditional influencer marketing 5. Marketing teams that adopted AI agents in H1 will show 30%+ productivity gains Remind me in December how I did. View on LinkedIn →

The most underrated marketing channel in 2026 is your product itself. Product-led growth isn't new. But product-led MARKETING is. The best companies are turning their product into a content engine: - Spotify Wrapped → 60M social shares - Duolingo's notifications → viral memes - Notion templates → organic distribution Your product has a built-in audience of users. Every feature, email, and UI element is a marketing surface. Stop treating marketing as something that happens outside the product. View on LinkedIn →

Monday motivation: You don't need permission to be a marketing leader. You don't need the title. You don't need the budget. You don't need the team. You need one thing: a point of view backed by action. Share what you're learning. Build things in public. Help others solve problems. Leadership is earned through impact, not appointed through org charts. Especially in this era where one person with AI can outproduce a team of 10. Start leading before anyone asks you to. View on LinkedIn →